Harvey Nichols Launches – The New Breed

March 4, 2013 | By Sara | Reply

Model Wears Equipment shirt, J Brand shorts, Iosselliani bracelet, Ca and Lou cuff, Dozer wears: Sophie Hulme bag

Ever since Paris Hilton shoved that poor tiny dog in a silly pink handbag, the whole thing became a bit passe. As an antidote for all that nonsense, luxury department store Harvey Nichols yesterday launched their exciting Spring Campaign – ‘A New Breed.’

Model wears: Theyskens’ Theory leather dress, Kenzo Paris jacket, Sandro T-shirt, Byrogue Ring, MFP – MariaFrancescaPepe ring, Spud’ wears: 3.1 Philip Lim Bag

The bold new campaign shot by prominent fashion photographer, Miles Aldridge stars ‘Dozer’ dashing the Bull Terrier in an electric Blue Sophie Hulme bag, ‘Pepper’ the striking Staffy in a green Marc by Marc Jacobs number and and Spud The Bulldog in a sublime yellow Philip Lim.

Model wears: alice + olivia bra- top, alice + olivia jean MFP – MariaFrancescaPepe ring, Maria Black ring, Michael Kors watch, Pepper wears: Marc by Marc Jacobs bag

Splashed across London’s buses & taxis, ‘A New Breed’ celebrates the cornucopia of accessible fashion brands now available on the third and fourth floors of Harvey Nichols‘ Flagship Knightsbridge store including Kenzo Paris, Theyskens’ Theory, Sandro, alice + Olivia, J Brand and Sophie Hulme.

Anna Davidson, Marketing Manager at Harvey Nichols said: “Spring/Summer styles always brighten up this time of year and what better way to celebrate some of our fabulous designers than in true Harvey Nichols fashion – all with a new kind of attitude.