Reiki for dogs! Spiritual healing sessions allow pampered pooches to find inner peace.
Healing: Jason the pug receives some reiki spiritual treatment from Heather Faye-Rodgers at the unusual dog salon
But an unorthodox business has attempted to exploit an apparent gap in the pet market, by offering reiki sessions for dogs.
Businessman Angel Moore helps pampered pooches find inner peace through spiritual healing sessions at his dog-grooming salon in Clayton, Manchester.
Mr Moore launched his service of providing the Buddhist healing practice for dogs in 2009 after winning a grant from the New East Manchester regeneration programme.
His dog-grooming salon Barking Barbers quickly became recognised for being ‘groomers with a conscience’, incorporating Angel’s Buddhist beliefs.
Now Mr Moore has launched a new dog lifestyle store in south Manchester, offering everything from natural shampoos to sessions of Reiki - the art of ‘palm healing’ devised by a Buddhist monk in Japan.
Mr Moore said: 'I didn’t want to be another dog groomer and I wanted to be different.'
Reiki can help calm animals down and control their temperament. It is unusual but it really can go a long way.
'I do get people coming in asking if I do humans as well, and I do, so it’s not exclusively for dogs.'
The new store, called Betty and Butch, will stock more traditional items like toys, leads and bones.
'In its dedicated Reiki room, Angel will see dogs for individual sessions and teach owners how to practise it in their own homes.
Treatment: At the Manchester salon pampered pets are given individual sessions
He added: 'We’ve had a huge swell in the number of people taking up the service. There is a demand for this sort of welfare which we’ve tapped into.
'People care deeply about their pets and I think it shows.' Angel is also planning to launch a daytime doggysitting service.
Canine exercise: Just last month it was revealed that pet owners in New York are taking part in a new exercise craze of doing yoga with their dogs
The craze of 'Doga' sees participants 'bond' with their pets by including them in stretching routines.
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