Interior design used to be called decorating. Things started to change in post-war United States as Americans enjoyed new levels of prosperity and began to seriously care how their homes looked.
A woman named Olga Gueft can take some of the credit for that. Olga edited Interiors magazine from 1945 to 1974, and used its pages to champion interior design as an important element in the construction and furnishing of homes, and other buildings.
Olga had a good eye for talent. She showcased the work of Florence Knoll, Vladimir Kagan, and Edward Wormley (three furniture designers who helped coin the modern look and feel of the 1950s), and used an up-and-coming commercial illustrator called Andy Warhol to some design eye-catching cover artwork.
In fact, buying a copy of Interiors Magazine where Warhol designed the cover is actually a cost effective way of picking up some Warhol art from the 1950s. The covers of Interiors magazine were thoroughly modernist, rarely featuring people and focusing on color, form and shapes.
Interiors Magazine displayed the work of artists, architects, industrial designers as well as interior designers. Olga Gueft did not just write. She represented America at the influential design exhibition in Milan in 1954 and was a key figure in spreading the influence of the American Institute of Decorators (AID), which was established in 1931.
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